Marketing for Yorkshire commercial cleaning company
It was back in May 2018, when Advance Website Design (Mike Woodcock) was contacted by David Whan, the managing director of Harrogate and Leeds based It’s Clean Ltd, asking for a review of their existing website. Advance undertook the review, preparing a report on the site improvements required.
A meeting was then held with David where he requested that a detailed digital marketing proposal be prepared to include, a complete review of the marketing strategy and planning for the business, a rebrand, all new photography, new website, updating of social media profiles, updating of other marketing collateral and a new CRM system.
This extensive project has taken 8 months to complete, with the final piece of the jigsaw, 3 new videos for the It’s Clean YouTube Channel, Facebook and website, being completed in February 2019.
The first section of the project, the strategy and planning phase, involved a number of strategic review sessions with David resulting in a 26-page strategy document providing some clear direction to guide Advance through the review of all the marketing collateral for the business.
We then began work on the rebrand. This was a detailed process incorporating elements from the strategy as well as key stakeholder research in the form of an anonymised online questionnaire. Customers, staff and suppliers were all consulted during the branding process.
You can see the new logo below and the new branding has been rolled out to the offices, vehicle livery, work clothing, website, social media, brochures, business stationery and CRM.
While the new branding was being implemented, Advance began work on the development of the new CRM system for It’s Clean. The CRM is now in use and is already adding real value to the business.
We all recognised at an early stage, that extensive new photography would be required and Advance took photos at six Yorkshire locations.
With the photography complete, Advance drafted a detailed website and social media specification document for sign off by David, and then went onto to build the website, also undertaking the extensive Search Engine Optimisation involved. You can see the website by
clicking here. It is already ranking highly organically on Google and Bing for many of the key search terms. In the most competitive market environments, Advance has developed and implemented a Pay Per Click campaign on Google Ads.
For the new videos for YouTube, Facebook and the website, Advance drafted the scripts, came up with a shortlist of voiceover artists and oversaw the editing of the videos. You can see one of the 3 videos below:
Advance is currently updating other marketing collateral for It’s Clean including flyers which are distributed extensively across Yorkshire.
David and the team at It’s Clean were so pleased with the results of what we achieved that he kindly gave the following review:
“Mike of Advance Web Design has delivered a first-rate service resulting in a class leading new website for our business. Their approach was to conduct a thorough strategic review of our business and help us create pin sharp clarity on our point of difference. This was then translated into a website design and SEO programme that has transformed how we present our business. Mike's deep marketing experience was always in evidence but never over powering and his excellent project management skills kept us on time and budget. Having worked with other web designers in the past I can confidently say that Mike from Advance Website Design is the best we have worked with, by a long way.”
David Whan
Managing Director
It's Clean Ltd
It's Clean Ltd company information
It’s Clean is a customer focused and independent privately-owned commercial cleaning company operating across Yorkshire and employing around 120 staff.
Their comprehensive range of quality commercial cleaning services includes contract cleaning, office cleaning, washroom services, event and exhibition cleaning, communal area cleaning, janitorial supplies, window cleaning, carpet cleaning as well as builders and sparkle cleans.
